Our brand isn’t just about bringing new, sustainable products to market—its about focusing on representation. And serving people of all genders, ethnicities, and sizes.

Its about the realization that there isn’t only one centralized ideal or solution for sustainability or radical inclusion, that there’s not a right or perfect way to do this.

Kaleena and I were both living on opposite coasts of Canada when we first had the concept of united & free. We wanted to have products that reflected what we and our community believed in, it was important to us to became vegan and cruelty-free certified. From our background it was imperative to have inclusivity and representation of all people in our company and for our product usage. Coming from a mixed-race family we know that a lot of the time its easy to be overlooked, and we know the lonely feeling seeing a product designed for someone who isn’t “you”.

We believe in setting goals for our company of how we feel we can best help our community and help our earth, this way we can always be moving forward.

We are excited to share the super future with you.

As a mom, make-up artist and advocate for diversity and inclusion, Kaleena understands the importance of creating skin and haircare products for all. Being a BIPOC business owner, my goal is to create an inclusive community where everyone is accepted, included, and valued.

Our product philosophy uses a minimalistic approach know as skinimalism. We use potent botanical ingredients to create effective multi-use products, in turn creating less environmental waste. Our soothing oil has to be one of my favorite products--ever. It’s multi-use to soothe ingrown hairs, razor burn and split ends. 3 needs, 1 solution, equates to less waste.

It immediately soothes bumps, ingrown hair and stops acne breakouts in their tracks. Using this product will instantly soothe skin that is irritated and inflamed. As some someone who suffers from Polycystic Ovarian Syndrome (PCOS) this product has become a staple in my daily routine to help with cystic acne breakouts and ingrowns. I'm so happy that we've created a quality product that can help others who experience such common skin concerns as well. I think we sometimes forget that even though we are all unique and different, we really do share a lot of the same issues when it comes to our hair and skin concerns. By discussing these issues openly, we can help each other solve them and alleviate any stigma that surrounds the common issues we all deal with.